How can I improve my job postings?

by Shelby Burke

When working with a large company like Indeed, playing by their rules is quite frankly the only option. 

Luckily, our team has spent countless hours on the phone collecting data and information to help provide our clients with some of the best practices when it comes to organic visibility. 

Below is a list of Do's ad Don'ts for best practices with your job templates as well as tips for maximum visibility. 

✅ DO:

  • Include keywords throughout the job post (5-6x is good!)
  • Include a published pay wage
  • Include a list of benefits
  • Include inclusive language (i.e. welcoming candidates of any gender, sexual orientation, ethnic background, physical ability, etc, etc to apply or offer accommodations for people who need it)
  • Include COVID-19 Safety Precautions
  • Include job location, shifts, hours, pay schedule, supplemental pay, etc. in the job description
  • Write job descriptions from the job seeker's point of view. Indeed's "creed" is that they help people get jobs. They care most about the job seeker's experience so make sure job postings include all relevant information that a job seeker may want to know


  • Do not list keywords at the bottom of the post like this sentence (i.e. Related keywords: example, example, example)
  • Do not include URL links (they do not turn into hyperlinks on Indeed)
  • Do not advertise for seasonal/contract positions
  • Do not include click-bait or anything "weird" into the job title (i.e. ROCKSTAR TEAM MEMBERS - GET PAID WEEKLY)
  • Do not include anything that can be found to be exclusive
  • Do not post multiple job posts for the same position
  • Do not post directly on Indeed as well as posting through us

Include the following tips for maximum visibility:

  • Compensation - include a range or starting from salary under “Pay” (Indeed favors ads with salary information and if you leave it out they will display a guesstimate of the compensation which is usually wrong!)
  • Hiring bonuses are an effective way to increase your application flow. Any candidate searching Indeed can type in “hiring bonus” and find many jobs offering a bonus to get them in the door. A hiring bonus might be the difference between someone applying or not, so it’s worth considering. If you’re spending money boosting job ads, you could take that money and put it towards a hiring bonus. We have seen bonuses anywhere from $500 to $3,000 depending on the position level and if it’s part-time or full-time. Should you decide to offer a hiring bonus, make sure you include that at the top of your “Job Summary” and bold the text! It makes your job very appealing.
  • Remember to mention if they can earn TIPS!!
  • Benefits & Perks - mention any benefits & perks you offer! Things like:
    • Health insurance
    • 401k
    • Life insurance
    • Paid Time Off
    • Free food/meal during your shift
    • Discounts
    • Tuition assistance
    • Work today, paid tomorrow
    • Flexible schedule ("3 Day workweek" with three 12 hours shifts - unique!)
    • Raises every X number of months
    • Upwards mobility and frequent promotions/path to management
  •  Requirements:
    • Education needed?
    • Work experience - we recommend keeping the experience you require for non-management positions as low as you can to prevent it from being a barrier to applying
    • Age minimum - if you hire as young as 15 or 16, make sure you say that!

NOTE: To edit a job, click on TEMPLATES. Select the job name or “Edit” on the job you want to edit.