How can I improve my job postings?

by Shelby Burke

When working with a large company like Indeed, playing by their rules is quite frankly the only option. 

Luckily, our team has spent countless hours on the phone collecting data and information to help provide our clients with some of the best practices when it comes to organic visibility. 

Below is a list of Do's ad Don'ts for best practices with your job templates. 

✅ DO:

  • Include keywords throughout the job post
  • Include a published pay wage
  • Include a list of benefits
  • Include inclusive language (i.e. welcoming candidates of any gender, sexual orientation, ethnic background, physical ability, etc etc to apply or offering accommodations for people who need it)
  • Include COVID-19 Safety Precautions
  • Include job location, shifts, hours, pay schedule, supplemental pay, etc.
  • Write job descriptions from the job seeker's point of view. Indeed's "creed" is that they help people get jobs. They care most about the job seeker's experience so make sure job postings include all relevant information that a job seeker may want to know


  • Do not list keywords at the bottom of the post like this sentence (i.e. Related keywords: example, example, example)
  • Do not include URL links (they do not turn into hyperlinks on Indeed)
  • Do not advertise for seasonal/contract positions
  • Do not include click-bait or anything "weird" into the job title (i.e. ROCKSTAR TEAM MEMBERS - GET PAID WEEKLY)
  • Do not include anything that can be found to be exclusive
  • Do not post multiple job posts for the same position
  • Do not post directly on Indeed as well as posting through us