Adding tracking links to your postings ๐Ÿ”—

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by Shelby Burke
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If you've ever wanted to post your jobs outside of HigherMe and track if candidates are coming from that source, then you're in the right place! ๐Ÿ˜„

What is a tracking link?

A tracking link is a special kind of link that tracks who clicked, when and from where. This type of link could be perfect if you wanted to track applicants who apply from your Facebook page, LinkedIn page, or anywhere else. 

For example, all Text-to-Apply links automatically generate the following link:

https://higherme.com/companies/5c13cc81e0029?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

1. The link to the HigherMe company career page is - 

https://higherme.com/companies/5c13cc81e0029

2. And the tracking link is - 

?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

๐Ÿ‘†Combining the two above generates a clickable link to track when a candidate applies to your job. Nothing appears different to the candidate when applying. 

A manager, on the other hand, will see the "source" of the candidate as "text-to-apply":

Screen_Shot_2022-06-15_at_2.46.12_PM.png

This kind of link can be especially helpful to keep track of social media campaigns and their effectiveness. When pulling up a sourcing report, you will be able to find out exactly how many candidates came from that specific campaign.

How do I add tracking links to my postings? ๐Ÿค”

1.  Grab the link to your Company, Brand, or Jobs page. For example - 

https://higherme.com/jobs/5c14025fdf5df

2. Now, we need to get familiar with the three sections of a tracking link, and what they all mean.

Campaign Source (utm_source) - The name of the site or campaign that the candidate came from. For example, Indeed.com or Ziprecruiter.

Campaign Medium (utm_medium) - The method that you used to advertise the link. For example, a Job board or Twitter.

Campaign Name (utm_campaign) - A slogan used to identify your campaign. For example, HigherMe Recruiting Initiative.

Although a tracking link requires all three categories in order to be valid, HigherMe only displays the Campaign Source (utm_source) in the "Source: " part of a candidate's profile. Keep that in mind when creating tracking links as this is the only name you will see when your candidates come to HigherMe.

Automatic Link Generation

If you would like to generate a link automatically without having to put these terms in a link yourself, you can use the following website: https://ga-dev-tools.appspot.com/campaign-url-builder/

Manual Link Creation

If you are a tech-savvy user, you can use the following link and generate your own tracking link. After replacing the words, add this to the end of any of your HigherMe links.

?utm_source=SOURCE_OF_CAMPAIGN&utm_medium=CAMPAIGN_MEDIUM&utm_campaign=CAMPAIGN_NAME

Note: Links cannot contain spaces. Separate words with underscores _ or dashes -

The Result

Once you have your link, it should look something like this - 

https://higherme.com/companies/5c13cc81e0029?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

Now, all you have to do is distribute the link and get your applicants to click on them!

What if I don't use tracking links in my posts?

We automatically add tracking links when posting to our partner job boards, so you'll know when a candidate comes from Indeed, ZipRecruiter, or somewhere else.

If you send candidates a link to apply to your job without adding a tracking link, they will appear as the source Direct Traffic.

Tracking Link Quirks and Inaccuracies

Browsers aren't always great at clearing tracking links when visiting new pages, so sometimes a candidate will come from a Dunkin' Brands careers page but you are a Chick-fil-A operator.

This does not mean that the candidate found your job on a Dunkin' website, but that they applied to one of their jobs and immediately went to apply to your job in the same browser session. 

These cases are rare and can be considered outliers when looking at your sourcing report. Consider the source of these candidates as the HigherMe Job Board