Adding tracking links to your postings

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by Ilya
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If you've ever wanted to post your job outside of HigherMe but wanted to know if your candidates are actually coming from that post, here's a guide on how to do that.

 

What is a tracking link?

A tracking link is a line of text that you add to the end of a link to track whether or not a user clicks on that link, and as a result, applies to your jobs. This is the "Source" of your candidates.

For example, for all Text-to-Apply links, we automatically generate the following link:

https://higherme.com/companies/5c13cc81e0029?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

Where the link to the company page is - 

https://higherme.com/companies/5c13cc81e0029

And the tracking link is - 

?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

Combining the two above, we get a clickable link that tracks when a candidate applies to your job. As a result, your candidate will see a normal webpage.

A manager, on the other hand, will see the "source" of the candidate as "text-to-apply":

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This can be especially helpful to keep track of if you are running any social media campaigns, and would like to find out the effectiveness of those. When pulling up a sourcing report, you will be able to find out exactly how many candidates came from a specific campaign.

 

How do I add tracking links to my postings?

The first thing you have to do is to grab a link to your Company, Brand, or Jobs page. We will use the following - 

https://higherme.com/jobs/5c14025fdf5df

Now, we need to get familiar with the three sections of a tracking link, and what they all mean.

Campaign Source (utm_source) - The name of the site or campaign that the candidate came from. For example, Indeed.com or Ziprecruiter.

Campaign Medium (utm_medium) - The method that you used to advertise the link. For example, a Job board or Twitter.

Campaign Name (utm_campaign) - A slogan used to identify your campaign. For example, HigherMe Recruiting Initiative.

Although a tracking link requires all three categories in order to be valid, HigherMe only displays the Campaign Source (utm_source) in the "Source: " part of a candidate's profile. Keep that in mind when creating tracking links as this is the only name you will see when your candidates come to HigherMe.

Automatic Link Generation

If you would like to generate a link automatically without having to put these terms in a link yourself, you can use the following website: https://ga-dev-tools.appspot.com/campaign-url-builder/

Manual Link Creation

If you are a tech-savvy user, you can use the following link and generate your own tracking link. After replacing the words, add this to the end of any of your HigherMe links.

?utm_source=SOURCE_OF_CAMPAIGN&utm_medium=CAMPAIGN_MEDIUM&utm_campaign=CAMPAIGN_NAME

Note: Links cannot contain spaces. Separate words with underscores _ or dashes -

The Result

Once you have your link, it should look something like this - 

https://higherme.com/companies/5c13cc81e0029?utm_source=store_signage&utm_medium=sms&utm_campaign=c_5c13cc81e0029

Now, all you have to do is distribute the link and get your applicants to click on them!

 

What if I don't use tracking links in my posts?

We automatically add tracking links when posting to our partner job boards, so you'll know when a candidate comes from Indeed, ZipRecruiter, or somewhere else.

If you send candidates a link to apply to your job without adding a tracking link, they will appear as the source HigherMe.com or Direct Traffic.

 

Tracking Link Quirks and Inaccuracies

Browsers aren't always great at clearing tracking links when visiting new pages, so sometimes a candidate will come from a Dunkin' Brands careers page but you are a Chick-fil-A operator.

This does not mean that the candidate found your job on a Dunkin' website, but that they applied to one of their jobs and immediately went to apply to your job in the same browser session. 

These cases are rare and can be considered outliers when looking at your sourcing report. Consider the source of these candidates as the HigherMe Job Board