A video cover letter is a great way to standout from the pack - especially if you believe you're a great fit for the job and want to show off your personality! That said, while many employers on HigherMe ask for a video cover letter, it is usually optional.
You can also record a more general video cover letter for your profile, which can be viewed by employers who might seek you out.
Don't feel comfortable on camera, or don't have a way to take a good quality video? No problem! You can still apply for the vast majority of jobs on HigherMe without a video cover letter, and it won't effect your chances of getting the job!