Low Applicant Flow 😬 How can I find more applicants?

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by Shelby Burke
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It's a tough world out there! So, here are some ideas that can help with your applicant flow & increase your visibility on job boards.

  • Check out ways to improve your job postings to know what to include and not include in your TEMPLATES. This can be a great reference to know if you are aligned with the quality standard.
  • Viewing Indeed Analytics can give you a better idea of hiring insights and hiring trends for your area. This could include the number of jobs and job seekers in your area, the competition rate, average salary, top search terms, and a list of competitors. Use this insight to help curate your job templates to reflect keywords and top search terms (for example hiring immediately). Including these words in the job post can assist in getting additional organic visibility. If any of the jobs are open for teens or college students, you could note that to drive anyone searching for "teen jobs" to your postings.
  • Offer a referral program to your current staff! Utilizing current employees to help with your recruiting efforts can help tremendously. Discuss ideas with your team, encourage them to talk to their friends/family, and share on their social media pages. Offer a hiring bonus if they help bring on a new employee. Some of the best candidates can be referrals! Make it a fun work environment for everyone.

We also have three options to increase immediate applicant traffic to your jobs:

  • Indeed Boosts - Our suggestion would be to Boost your current Indeed posts with a minimum budget of $50 USD per job post.
  • Craigslist Ads - Craigslist pricing is based on location. Check out this article to learn the cost per post for your area. Typically the larger the city, the more it costs to post a job. 
  • HigherMe Reach - (free) HigherMe Reach is a new and easy way to reach millions of applicants that live in our database who are still considered "NEW".

NOTE: Both Indeed and Craigslist sponsorships include a 15% service fee.

 

Screen_Shot_2022-06-09_at_10.18.10_AM.pngEasily let us know how you'd like your boost/budget applied directly from your account. When you click on the pink boost button next to the job, we'll guide you through the process of selecting a source and budget.

We've seen some clients have incredible success with the Text-To-Apply feature. Find your Text-To-Apply details here. Print out flyers, put stickers on every to-go order, and post it around your facility and neighborhood for applicants to easily apply.

Here are some other ideas to consider with Text-To-Apply:

  • Stickers on to-go boxes/bags
  • Putting QR codes on staff t-shirts
  • Flyers
  • Business cards
  • Window clings
  • Social media posts (Facebook, Instagram, LinkedIn)
  • Email Campaigns
  • Radio Ads
  • Banners
  • Having a scannable QR code on signage, business cards, equipment, etc.
  • Yard signs to put by the curb of your business

We are here to help if you need any other advice, tips, or suggestions on how to change your hiring strategy in this tough hiring market.

Email friends@higherme.com with any other questions or further clarification on any of these ideas!